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Sachin Banker

Assistant Professor of Marketing
David Eccles Emerging Scholar
Eccles School of Business
University of Utah

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My research centers on understanding how emerging technologies influence consumer decision making by applying methods from behavioral economics, neuroeconomics, and computational social science.

I am currently Assistant Professor of Marketing at the Eccles School of Business, University of Utah. Previously I completed my doctorate at the MIT Sloan School of Management and postdoctoral work at the Princeton University School of Public and International Affairs.


Banker, S., Chatterjee, P., Mishra, H., & Mishra, A. (2023). Machine-assisted social psychology hypothesis generation. In press at American Psychologist. [full text pdf]

Banker, S., Chatterjee, P., Mishra, H., & Mishra, A. (2023). The future of large language models in social science research: reply to Berger (2023) and Carrillo, Stachl, and Talaifar (2023). In press at American Psychologist. [full text pdf]

Rathee, S., Banker, S., Mishra, A., & Mishra, H. (2023). Algorithms propagate gender bias in the marketplace—with consumers' cooperation. Journal of Consumer Psychology, 33(4), 621–631. [full text pdf] [web appendix]

Banker, S., Park, J., & Chan, E. (2023). The moral foundations of cryptocurrency: evidence from Twitter and survey research. Frontiers in Psychology, 14, 1–10. [full text pdf]

Park, J., Banker, S., Masters, T., & Yu-Buck, G. (2023). Person vs. purchase comparison: how material and experiential purchases evoke consumption-related envy in others. Journal of Business Research, 165, 1–9. [full text pdf] [web appendix]

Park, J., & Banker, S. (2022). Bitcoin-denominated prices can reduce preference for vice products. Marketing Letters, 34, 309–319. [full text pdf] [web appendix]

Banker, S., Banker, R., Dimoka, A., & Whang, E. (2022). Fairness in cost allocations: proportionality vs. equality. In press at Advances in Accounting Behavioral Research, Vol. 27. [full text pdf]

Hoogeveen, S., et al. (2022). A many-analysts approach to the relation between religiosity and well-being. Religion, Brain, & Behavior, 1–47. [full text pdf]

Banker, S., Dunfield, D., Huang, A., & Prelec, D. (2021). Neural mechanisms of credit card spending. Scientific Reports, 11(1):4070, 1–11. [full text pdf] [web appendix]

Liang, T., Li, Y., Yen, N., Hsu, S., & Banker, S. (2021). How digital assistants evoke social closeness: an fMRI investigation. Journal of Electronic Commerce Research, 22(4), 285-304. [full text pdf]

Schweinsberg, M., et al. (2021). Same data, different conclusions: radical dispersion in empirical results when independent analysts operationalize and test the same hypothesis. Organizational Behavior and Human Decision Processes, 165, 228-249. [full text pdf]

Banker, S. & Park, J. (2020). Evaluating prosocial COVID-19 messaging frames: evidence from a field study on Facebook. Judgment and Decision Making, 15(6), 1037–1043. [full text pdf]

Banker, S., Gosline, R., & Lee, J. (2020). Reversing the placebo: performance-branded experiences can undermine consumer performance. Journal of Consumer Psychology, 30(1), 140–148. [full text pdf] [web appendix]

Banker, S., Bhanot, S., & Deshpande, A. (2020). Poverty identity and preference for challenge: evidence from the U.S. and India. Journal of Economic Psychology, 76, 1–21. [full text pdf] [web appendix]

Banker, S. & Khetani, S. (2019). Algorithm overdependence: how the use of algorithmic recommendation systems can increase risks to consumer well-being. Journal of Public Policy & Marketing, 38(4), 500–515. [full text pdf] [web appendix]

Banker, S., Ainsworth, S., Baumeister, R., Ariely, D., & Vohs, K. (2017). The sticky anchor hypothesis: ego depletion increases susceptibility to situational cues. Journal of Behavioral Decision Making, 30(5), 1027–1040. [full text pdf]